In an environment rapidly approaching saturation and ‘commoditisation’, it has become essential for private equity firms to build strong brands that tackle the perception their activities are becoming run-of-the-mill, and to strengthen the loyalty of less captive stakeholders.
A strong brand is more crucial than ever before for private equity firms
Management companies: how do you establish your digital strategy?
The usefulness of acronyms for better understanding the global economy
Content: the new horizon of media relations
The unique nature of London’s financial media landscape