A strong brand is more crucial than ever before for private equity firms

In an environment rapidly approaching saturation and ‘commoditisation’, it has become essential for private equity firms to build strong brands that tackle the perception their activities are becoming run-of-the-mill, and to strengthen the loyalty of less captive stakeholders.

Management companies: how do you establish your digital strategy?

Every management company today is patently aware that over the years, digital technologies have become a driver of change throughout their business, at times going so far as to question their very existence. Marketing is among the areas most affected are marketing and, by extension, communication.

Content: the new horizon of media relations

Media relations have changed radically in recent years. One reason for this is the impact on agencies of the profound changes that the media have undergone over the past decade, changes that question the role of the agency.